Old Dominion Wins the NCAA/CAA `Pack The House' Challenge
By ODU Athletics
March 14, 2011
NORFOLK, Va. - The Old Dominion Lady Monarchs were one of 33 winners in the NCAA Division I "Pack the House" Challenge. "Pack the House" is a national effort in which conferences and institutions compete to build fan attendance.
NCAA Division I women's basketball marketing staffs selected a home game and designated that date as a "Pack the House" game with the goal of setting an attendance record. One winner from each of the 32 conferences and one from a group of independent institutions were named. Selections were based on marketing plan creativity and attendance criteria. The NCAA awards prizes and donates $500 to the nonprofit organization of each winning institution's choice.
More than half of the Division I membership - 178 institutions - participated in the effort that attracted more than 554,000 fans. Old Dominion hosted 7,774 fans at its women's basketball game against Tennessee on December 5.
"We believe this initiative has served as a catalyst to increase attendance, create excitement and enhance exposure for our women's basketball programs," said NCAA Vice President of Division I Women's Basketball Sue Donohoe. "Institution personnel committed a great deal of time, effort and resources to this program and the results were extremely positive. This program provides great `best practices' and examples of success for institutions that are seeking to `grow' women's basketball and these success stories will continue to strengthen efforts in the future."
Winners of the 2010-11 NCAA "Pack the House" Challenge are:
CONFERENCE - WINNERS America East - Binghamton University Atlantic Coast - Duke Atlantic Sun - Florida Gulf Coast Atlantic 10 - Rhode Island Big East - Louisville Big Sky -Sacramento State Big South - Gardner-Webb Big Ten - Michigan State Big 12 - Kansas State Big West - Pacific Colonial - Old Dominion Conference USA - Houston Great West - Utah Valley Horizon - Green Bay Ivy - Pennsylvania Metro Atlantic - Marist Mid-American - Central Michigan Mid-Eastern - South Carolina State Missouri Valley - Wichita State Mountain West - Air Force Northeast - Central Connecticut State Ohio Valley - Eastern Illinois Pacific-10 - Oregon Patriot - Army Southeastern - Auburn Southern - Samford Southland - Texas State SWAC - Jackson State Summit - Oral Roberts Sun Belt - Western Kentucky West Coast - San Francisco WAC - Louisiana Tech Independents - Longwood
OVERALL WINNER Marist - Metro Atlantic Athletic Conference