ODU Athletics

ODU Basketball Turns to 3-Point Shots in Battle Against Cancer

January 31, 2017
By ODU Athletics

NORFOLK, Va. – Making 3-point shots this basketball season takes on even more meaning for Jeff Jones and the Old Dominion University basketball team. The Monarch’s will square off against teams across the nation to fight cancer as part of the American Cancer Society’s Coaches vs. Cancer 3-Point Challenge.

“The American Cancer Society does great service to our community with the work that they do in respect to raising funds for research to find a cure for cancer, as well as raising awareness. The Coaches vs. Cancer program is something that I think has been a big success and is a great way for college basketball and specifically college basketball coaches to be able to contribute in some small way. Being a cancer survivor myself, I understand the importance of these efforts and want to do everything I can to support and bring attention to what the American Cancer Society is trying to do for all of our benefit” said Coach Jones.

The Coaches vs. Cancer 3-Point Challenge allows 191 college and high school basketball teams nationwide to use their spotlight on the court to raise money and awareness against cancer. Fans can pledge a donation for each 3-point shot the Monarch’s make for the rest of the regular season to support American Cancer Society research, education and patient programs.

“Sports fans are passionate, and through initiatives like this one, we are channeling that passion into fun, yet meaningful, ways to help save lives from cancer,” said Sharon Byers, chief development and marketing officer, American Cancer Society. “With these schools and the many other sports partners who support our work, we’re revolutionizing how the American Cancer Society teams up with partners to make a real difference for real people every day.”

The 3-Point Challenge will pit teams against rival schools to raise the most funds, as fans follow the leaderboard on http://www.3pointchallenge.org to see who will become the 3-Point Challenge Champion.

“The 3-Point Challenge gives basketball fans the chance to support their teams and compete against their rivals, while fundraising for a great cause,” said David Doan, vice president for strategic sports alliances, American Cancer Society. “We are excited to relaunch a fundraising program that started it all, now in the digital space, while staying true to what drives sports fans – competition.”

“The Coaches vs. Cancer 3-Point Challenge is a fun way for our fans to participate and compete with fans all over the country and benefit the efforts of the American Cancer Society at the same time” said Coach Jones. “Hopefully Monarch Nation will engage and will have a good showing in the 3-Point Challenge.”

More than 20 years ago, former University of Missouri head basketball coach Norm Stewart provided the vision and inspiration for Coaches vs. Cancer. A cancer survivor and National Association of Basketball Coaches member, he challenged fans to pledge a dollar amount for each 3-point shot his team made during the season. This 3-Point Attack concept evolved into the nationwide effort uniting coaches, fans, players, and communities in the fight against cancer, and is now known as, the 3-Point Challenge. To learn more about Coaches vs. Cancer, visit coachesvscancer.org.

About Coaches vs. Cancer
Coaches vs. Cancer is a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches. This initiative leverages the personal experiences, community leadership, and professional excellence of coaches nationwide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities, and advocacy programs. Since 1993, coaches have raised more than $100 million for the American Cancer Society.

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