Lubbock Smith III joined Old Dominion University athletics in December of 2018 as the director of student-athlete development and leadership programs.
Smith comes to ODU after spending a year and a half at the University of Southern California (USC) as an Athletic Academic Advisor. Smith oversaw women’s basketball and men’s and women’s tennis. He also serves as a member of the Personal Development committee and is an instructor for the PHED 165 Freshmen Seminar course for Football.
Prior to joining USC, he spent nine years at the University of Kansas (KU), of which his last four years there he was an Academic Advisor for football and a Leadership Coordinator for KU LEADS (Student-Athlete Development). He is the co-founder/co-creator of the R.I.S.E program at Kansas Athletics, a program that cultivates a safe and supportive environment for minority student-athletes that nurtures personal, academic, and social growth while encompassing the fundamental values of Kansas Athletics. He also served as a mentor to student-athletes. During his time at KU, he served several positions throughout the athletics department: tickets and sales, fundraising/development, marketing, and student-athlete development. In addition, he was a KU Football Summer Career Development coordinator and was heavily involved with helping student-athletes holistically develop.
Born and raised in Dallas (Oak Cliff), Texas, Smith graduated from Kansas in 2012 with a bachelor's degree in Sociology and in 2017 with a master's degree in Higher Education Administration. He was a four-year starter for the Kansas Jayhawks football team.