The helmets at the top are controlled using the following ad location: Game Day - Main Under Header. After the games, you will need to go into the html for that ad space, and enter replace the date with the score for that game.
The content on the right side of the page is controlled using the following ad space: Game Day - Ads Right of the Video Area. You can edit that html to include any information or images that you want. All of the opponent helmet images are saved on the ftp, in a folder called Gameday. The images are named away-helmet-school.png. You can look in the folder and reference the file name that you should use. The rest of the content and links below that can be changed in the html as well.
Videos should automatically populate when you assign them to the Media Category of Game Day. You can go into the On-Demand section and edit a video, click Add New Category, and select Game Day from the drop down. That should push that clip to the gameday page.
The Featured Video is the only content that actually pulls from the article(ID: 209251615). To change it, go to that article and change the Article Photo. To change that video, scroll down and update the Media ID in that article, and it should update the embedded video on the page.
Under Latest News, it should pull the latest articles that have been assigned to the Sport of Football, and the Section called Game Day. For existing arcticles, you can make a copy of an article and set it to this section, and switch the Priority to Archives, so that it doesn't appear on the site twice.
There is an ad space to the right of Latest News, that is controlled by the ad location: Game Day – Ads above the twitter feed. You can place an ad there with the dimensions of 280 x 165px.